Did you know that 50% of consumer time online is spent engaging with custom content? (Source)
90% of organizations market with content. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads(Source). As you can see, these statistics emphasize how important content marketing is for your business.
Captivating and retaining customers by consistently producing valuable content- this is the purpose of content marketing. But what does valuable content actually mean?
What comes to mind when you think about valuable content? Relevance. High-quality. Authenticity. Utility. Consistency. Creating engagement.
Nonetheless, everyone creates different types of content and content creators have different tactics. But in today’s article we are going to focus on one key ingredient in the formula of great content: the quiz.
WordPress powers approximately 25% of all sites that use a CMS. Let’s see why WordPress quizzes need to be an indispensable part of every marketer’s strategy.
No matter the topic, quizzes are the perfect way to add a little fun to the content your business creates. When figuring out what type of quiz you want to build, the title and the questions you want to address, try to come up with engaging ideas, choose a catchy title and add variety by attaching images to the questions. The WordPress quiz plugin by CaptainForm allows you to easily do that without having to code.
They generate shares
Create quizzes worth sharing: simple and concise, that generate powerful and positive emotions, with accessible questions and captivating images. If it’s necessary you can add page breaks to your form layout and provide a better user experience by simply using the multi-page form feature. With CaptainForm you can encourage sharing by inserting social buttons. Your fans will be able to share the quiz on their Facebook, Twitter, Google+ or LinkedIn profiles.
They generate leads
There are many ways you can use quizzes for lead generation. Hit a pain point, create a connection with the respondents so in return for seeing their results they are willing to give up their contact information. You can also ask them if they would like to receive your newsletter or relevant tips and tricks. Exclusive tips and tricks in return for their email address. Win-win.
Do you think your business would benefit from including quizzes in your marketing strategy? Share your thoughts below. And stay tuned for part 2!