Like every other popular holiday, Black Friday has many stories and myths as to where or how its celebration began. But in more recent years, it has grown into one of the biggest and busiest shopping days of the year.
Businesses big and small try to use this day to their advantage. Setting up targets and objectives before the big day, launching campaigns, creating promotional strategies and engaging customers during the event are common tactics. All these are great but there’s one more noteworthy aspect you shouldn’t overlook and that’s measuring your success after the event.
“In business, the idea of measuring what you are doing, picking the measurements that count, like customer satisfaction and performance … you thrive on that.” – Bill Gates
Examining your results will provide precious insight for your future campaigns. But what are the things you should consider in order to effectively measure your Black Friday success?
To find out which initiatives drove most sales, you’ll have to track website traffic, landing pages success and check engagement metrics but you also need to evaluate sales volume and analyze sales geographically.
What about the customer experience?
“One customer, well taken care of, could be more valuable than $10,000 worth of advertising.” – Jim Rohn
You definitely cannot determine if your event was a success only by looking at the sales numbers. How do you know whether or not your customers will pick you or your competitors next time around? How can you find out the good and the bad about your products or services? Go straight to the source and ask for feedback. WordPress feedback forms will help you capture it in no time. Again, you can use reports to evaluate results and reach analytics-sustained conclusions. You can even track your WordPress forms in Google Analytics.
So tell me, how did Black Friday go for you?